On average, Dubai Duty Free handles 55,800 sales transactions per day, resulting in over 20.3 million transactions in 2009. On December 20th 2009, Dubai Duty Free's 26th Anniversary day, the operation recorded sales of US$17.3 million in the 24 hour period.

In 2009, category wise, Perfumes continued to be the No. 1 category with sales topping Dhs567 million (US$157 million) up 2% on the previous year and representing 14% of total sales at Dubai Duty Free. Liquor and Gold remained as the No. 2 and No. 3 category respectively. The Tobacco category increased by 15% to become the No. 4 selling category and Confectionary sales rose by 11% to take the No. 5 position.