Saba Tahir joined Dubai Duty Free in 1983 as merchandiser. Saba later worked as an Assistant Buyer, a Buyer and as Senior Buyer. She was appointed as Manager Purchasing & Research (acting) in 2008 and promoted to Manager Purchasing, Vendor Support and Research in 2010. Saba has 35 years of buying experience at Dubai Duty Free and is responsible for developing product assortments following consumer and market trends as well as managing sales and overall margins across all categories. She was named Vice President - Purchasing in July 2011 and was named as Senior Vice President – Purchasing in September 2016.