Bernard Creed
Bernard Creed Senior Vice President - Finance

Bernard is a qualified Certified Public Accountant (CPA) with over 26 years of experience living and working in Ireland, Scotland, Bahrain, Dubai, the Dutch Antilles and the United States. His career has seen him work in the textile manufacturing, mobile telecommunications, private practice and the travel retail business. Bernard has over 16 years’ experience working in the duty-free industry, having previously worked for Bahrain Duty Free (1998-2001) and for Dubai Duty Free (2001-2007). Bernard returned to Dubai Duty Free in May 2010 to head up the Finance Department as Finance Controller and was named Senior Vice President - Finance in September 2016.


In 2018, Bernard successfully defended his doctoral thesis “Airport Shopping: A Study of Sequential Purchasing at Dubai Duty Free” at the University of Wollongong in Dubai, (UOWD) which earned him the title Doctor of Philosophy (PhD).


In addition to his CPA qualification and Doctorate degree, Bernard holds a Masters in Business Administration.