First joined Dubai Duty Free in 1997 as Human Resources Manager. During his time in the Middle East, he also worked in Kuwait and Qatar in retail and banking.
He has been in the human resources profession since 1980, and has been working in the Middle East since 1994. In July 2011, Nic Bruwer was named Vice President of Human Resources.
In June 2016, he was appointed as Executive Vice President for Commercial. He leads the Retail Sales and Retail Support functions as his expanded role in the company, while retaining responsibility for Human Resources.