News Monday, November 5, 2018 Swiss Eyewear Group’s INVU collection to feature in new Dubai Duty Free sunglasses store

The Swiss Eyewear Group is delighted to announce that its INVU collection will be available in the new 78sqm Sunglasses store in Dubai Duty Free (DDF) located in Concourse B of Dubai International Airport, the world’s busiest airport for international traffic.


Introduced for the first time at Dubai Duty Free in 2017, the INVU collection has achieved a new high-profile listing and marks a significant rise by the INVU brand in Dubai travel retail. 


In addition to the new Concourse B store, the INVU range has also been included in the existing Dubai Duty Free Sunglasses store in Concourse C at Dubai International.


Swiss Eyewear Group met with the airport retailer at the TFWA Exhibition in Cannes to plan the new listings, the integration of a new INVU range for 2019, and the installation of an innovative new passenger experience in store.


Saba Tahir, Senior Vice President of Purchasing at Dubai Duty Free said: “We first listed the INVU range in one of our Sunglasses stores early last year and the growth in sales has been impressive. INVU is the perfect impulse purchase product for our customers and we are pleased to extend the INVU presence in Concourse B and C at Dubai International Airport.”


Swiss Eyewear Group Travel Retail Director Rebecca Harwood Lincoln said: “Once again, we are proud to achieve another major listing for INVU in travel retail, this time with one of the biggest and best travel retailers in the world. There’s been a fantastic reaction from consumers to the INVU range. They love the collection and the ultra-polarized lenses and trade buyers love the sales volumes.”

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