On behalf of the Department of Civil Aviation Authority, to own and operate the retail operations at Dubai International Airport and other affiliated areas.

To provide customers with first class customer service, excellent value for money, a wide range of quality products and a world –class shopping environment.

To be recognized as the one of the best airport retailer’s in the world.

On behalf of the Department of Civil Aviation Authority, to manage the Aviation Club complex and affiliated facilities, established to provide the best in sports and entertainment.

To promote Dubai as the sports, leisure and business capital of the Middle East, through its various operations and promotional activities.